Author Archive | Amherst Karate Studio


Martial Arts and The Pepsi Challenge

Martial Arts and the Pepsi Challenge     Back when I was a little younger, Pepsi-Cola had a brilliant marketing campaign called the Pepsi Challenge. What they did was they invited people to participate in a blind taste test comparing Pepsi to its biggest rival, Coca Cola. At the time Coca Cola was king, but Pepsi […]

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